# "accept it or don't buy it" --\> weak sales --\> söderlund out

**URL:** <https://battlefieldforum.co/t/accept-it-or-dont-buy-it-weak-sales-soderlund-out/108997>\
**Category:** Off-Topic\
**Created:** [August 18, 2018, 8:17am UTC](https://battlefieldforum.co/t/accept-it-or-dont-buy-it-weak-sales-soderlund-out/108997 "2018-08-18T08:17:00Z")\
**Posts on this page:** 16\
**Page:** 1

<div class="post-metadata">

**Author:** ![nunnamunkki1](https://battlefieldforum.co/letter_avatar_proxy/v4/letter/n/258eb7/32.png) [@nunnamunkki1](https://battlefieldforum.co/u/nunnamunkki1)\
**Post date:** [August 18, 2018, 8:17am UTC](https://battlefieldforum.co/t/accept-it-or-dont-buy-it-weak-sales-soderlund-out/108997/1 "2018-08-18T08:17:00Z")

</div>

title , söderlund took a nice cut of 20 million and rushed out of a sinking ship , even a trash game like cod bo 4 will beat bfv . thats just weak dice .

---

<div class="post-metadata">

**Author:** ![Mackstan71](https://battlefieldforum.co/letter_avatar_proxy/v4/letter/m/a88e4f/32.png) [@Mackstan71](https://battlefieldforum.co/u/Mackstan71)\
**Post date:** [August 18, 2018, 8:19am UTC](https://battlefieldforum.co/t/accept-it-or-dont-buy-it-weak-sales-soderlund-out/108997/2 "2018-08-18T08:19:00Z")

</div>

3…2…1…

---

<div class="post-metadata">

**Author:** ![Zviko0](https://battlefieldforum.co/user_avatar/battlefieldforum.co/zviko0/32/104209_2.png) [@Zviko0](https://battlefieldforum.co/u/Zviko0)\
**Post date:** [August 18, 2018, 8:29am UTC](https://battlefieldforum.co/t/accept-it-or-dont-buy-it-weak-sales-soderlund-out/108997/3 "2018-08-18T08:29:00Z")

</div>

> [@Mackstan71](#):
>
> 3…2…1…

I really don’t understand why we shouldn’t talk about this. It all happened because of us really, and obviously we were right. Oh…is that why we can’t talk about it?

---

<div class="post-metadata">

**Author:** ![nunnamunkki1](https://battlefieldforum.co/letter_avatar_proxy/v4/letter/n/258eb7/32.png) [@nunnamunkki1](https://battlefieldforum.co/u/nunnamunkki1)\
**Post date:** [August 18, 2018, 8:30am UTC](https://battlefieldforum.co/t/accept-it-or-dont-buy-it-weak-sales-soderlund-out/108997/4 "2018-08-18T08:30:00Z")

</div>

> [@Zviko0](#):
>
> > [@Mackstan71](#):
> >
> > 3…2…1…
> 
> I really don’t understand why we shouldn’t talk about this. It all happened because of us really, and obviously we were right. Oh…is that why we can’t talk about it?

Last post that did the same as me was locked due “troll,flaming” even tho it was not insulting at all , just said that söderlund left with 20 mil in his pocket .

---

<div class="post-metadata">

**Author:** ![Mackstan71](https://battlefieldforum.co/letter_avatar_proxy/v4/letter/m/a88e4f/32.png) [@Mackstan71](https://battlefieldforum.co/u/Mackstan71)\
**Post date:** [August 18, 2018, 9:12am UTC](https://battlefieldforum.co/t/accept-it-or-dont-buy-it-weak-sales-soderlund-out/108997/5 "2018-08-18T09:12:00Z")

</div>

> [@Zviko0](#):
>
> > [@Mackstan71](#):
> >
> > 3…2…1…
> 
> I really don’t understand why we shouldn’t talk about this. It all happened because of us really, and obviously we were right. Oh…is that why we can’t talk about it?

There were 2 topics that was about the same closed for different reasons..so i guess this one is gonna be closed as well. Something is happening behind the curtains that we don’t know and not allowed to speak about…something very fishy

---

<div class="post-metadata">

**Author:** ![winacker](https://battlefieldforum.co/letter_avatar_proxy/v4/letter/w/dfb087/32.png) [@winacker](https://battlefieldforum.co/u/winacker)\
**Post date:** [August 18, 2018, 9:43am UTC](https://battlefieldforum.co/t/accept-it-or-dont-buy-it-weak-sales-soderlund-out/108997/6 "2018-08-18T09:43:00Z")

</div>

> [@Mackstan71](#):
>
> > [@Zviko0](#):
> >
> > > [@Mackstan71](#):
> > >
> > > 3…2…1…
> > 
> > I really don’t understand why we shouldn’t talk about this. It all happened because of us really, and obviously we were right. Oh…is that why we can’t talk about it?
> 
> There were 2 topics that was about the same closed for different reasons..so i guess this one is gonna be closed as well. Something is happening behind the curtains that we don’t know and not allowed to speak about…something very fishy

Maybe He forced DICE to make BFV with WW2 settings. That could be explain why there was no marketing, no hype, and no will to show more gameplay

---

<div class="post-metadata">

**Author:** ![crabman169](https://battlefieldforum.co/user_avatar/battlefieldforum.co/crabman169/32/101567_2.png) [@crabman169](https://battlefieldforum.co/u/crabman169)\
**Post date:** [August 18, 2018, 9:56am UTC](https://battlefieldforum.co/t/accept-it-or-dont-buy-it-weak-sales-soderlund-out/108997/7 "2018-08-18T09:56:00Z")

</div>

Lmfao you guys really grasping as straws aren’t you

Peter left for whatever reason and $20 mil wasnt gonna keep him. That’s his business at the end of the day

It is a fairly easily and simple concept; don’t like it don’t buyt it. What is so hard to understand about that.

Yeah because preorders make or break a game these days when most sales are made at launch/within the following week/month.

Maybe some people are actually sticking to their words for once and not preordering EA titles (yet props buy it Day One anyhow lol), maybe some will pick it up during a sale because of their finances/waiting till Christmas , maybe some people have multiple games they are interested in that period and are holding off preordering and maybe some people are actually waiting to play the beta before they make up their mind.

Apprantly bf1 was gonna fail and was dead on arrival yet it saw 25 million unique users and Infinite Warfare despite the war path the gaming community put it through still sold more then bf1.

Keep those tin foil hats on folks

---

<div class="post-metadata">

**Author:** ![disposalist](https://battlefieldforum.co/letter_avatar_proxy/v4/letter/d/a8b319/32.png) [@disposalist](https://battlefieldforum.co/u/disposalist)\
**Post date:** [August 18, 2018, 9:57am UTC](https://battlefieldforum.co/t/accept-it-or-dont-buy-it-weak-sales-soderlund-out/108997/8 "2018-08-18T09:57:00Z")

</div>

If anyone actually presented the facts and then made some reasonable, insightful analysis, it might not get locked.

The random baity troll blurtings and worthless conspiracy theories are pretty much always going to be doomed to cause arguments and lockage, though.

If you read a few articles, the only fact of the matter is the vague quote about him moving on.

What you then see is an ever-descending spiral of desperate gaming ‘journalists’ quoting each other to support leaping from assumption to assumption to forward their own agendas, which are inevitably simply to be shocking enough to get themselves read and encourage as many comments as possible to further their careers.

Maybe he got pushed out for one too many bad decisions? Maybe he was just taking responsibility for the choices of his company and felt he should go? Maybe he decided to leave because he finally got sick of all the toxic weirdos trolling him for being brave enough to speak his mind?

If anyone knew it might be an interesting thing to talk about.

---

<div class="post-metadata">

**Author:** ![LOLGotYerTags](https://battlefieldforum.co/user_avatar/battlefieldforum.co/lolgotyertags/32/101041_2.png) [@LOLGotYerTags](https://battlefieldforum.co/u/LOLGotYerTags)\
**Post date:** [August 18, 2018, 10:01am UTC](https://battlefieldforum.co/t/accept-it-or-dont-buy-it-weak-sales-soderlund-out/108997/9 "2018-08-18T10:01:00Z")

</div>

> [@nunnamunkki1](#):
>
> title , söderlund took a nice cut of 20 million and rushed out of a sinking ship , even a trash game like cod bo 4 will beat bfv . thats just weak dice .

Thread has nothing to do with BFV.. moved to off topic.

---

<div class="post-metadata">

**Author:** ![Trokey66](https://battlefieldforum.co/user_avatar/battlefieldforum.co/trokey66/32/103889_2.png) [@Trokey66](https://battlefieldforum.co/u/Trokey66)\
**Post date:** [August 18, 2018, 11:46am UTC](https://battlefieldforum.co/t/accept-it-or-dont-buy-it-weak-sales-soderlund-out/108997/10 "2018-08-18T11:46:00Z")

</div>

> [@nunnamunkki1](#):
>
> (removed by moderator)

There is only one fact, he left.

The rest is pure conjecture as @disposalist says above

---

<div class="post-metadata">

**Author:** ![disposalist](https://battlefieldforum.co/letter_avatar_proxy/v4/letter/d/a8b319/32.png) [@disposalist](https://battlefieldforum.co/u/disposalist)\
**Post date:** [August 18, 2018, 11:49am UTC](https://battlefieldforum.co/t/accept-it-or-dont-buy-it-weak-sales-soderlund-out/108997/11 "2018-08-18T11:49:00Z")

</div>

> [@nunnamunkki1](#):
>
> (removed by moderator)

Lol, yeah, why let facts, or lack of them, ruin a good troll rant.

Having said that, I realise I’m feeding and baiting myself, so, sorry… Not sure how else to respond to such a thread. Should probably have just ignored it, but here I am still typing… stop it… STOP IT… Arrgh… _choke_…

---

<div class="post-metadata">

**Author:** ![tempo\_rarity](https://battlefieldforum.co/letter_avatar_proxy/v4/letter/t/d9b06d/32.png) [@tempo\_rarity](https://battlefieldforum.co/u/tempo_rarity)\
**Post date:** [August 18, 2018, 12:04pm UTC](https://battlefieldforum.co/t/accept-it-or-dont-buy-it-weak-sales-soderlund-out/108997/12 "2018-08-18T12:04:00Z")

</div>

^ Wow did the OP just sabotage their own thread?  
Did the OP really live up to the words of its own wise responders?

By ‘insulting’ serious responses it seems that the OP wasn’t serious .  
Ergo , it seems that a ‘discussion’ wasn’t the threads actual intent .

---

<div class="post-metadata">

**Author:** ![Alphazetamu](https://battlefieldforum.co/user_avatar/battlefieldforum.co/alphazetamu/32/101187_2.png) [@Alphazetamu](https://battlefieldforum.co/u/Alphazetamu)\
**Post date:** [August 18, 2018, 12:13pm UTC](https://battlefieldforum.co/t/accept-it-or-dont-buy-it-weak-sales-soderlund-out/108997/13 "2018-08-18T12:13:00Z")

</div>

I would be interested to know if there’s any real evidence of a reason that surfaces, but until then I’m treating most of the talk as just conjecture. Sure he made some mistakes, but it takes more to actually prove something about it.

---

<div class="post-metadata">

**Author:** ![Alphazetamu](https://battlefieldforum.co/user_avatar/battlefieldforum.co/alphazetamu/32/101187_2.png) [@Alphazetamu](https://battlefieldforum.co/u/Alphazetamu)\
**Post date:** [August 18, 2018, 6:29pm UTC](https://battlefieldforum.co/t/accept-it-or-dont-buy-it-weak-sales-soderlund-out/108997/14 "2018-08-18T18:29:00Z")

</div>

Ok, not really much to learn from this, but now we know he’s moved onto the board of a company that does Artificial Intelligence stuff

[https://www.globalbankingandfinance.com/patrick-soderlund-chief-design-officer-at-electronic-arts-joins-peltarion-board-of-directors/](https://www.globalbankingandfinance.com/patrick-soderlund-chief-design-officer-at-electronic-arts-joins-peltarion-board-of-directors/)

---

<div class="post-metadata">

**Author:** ![HawkeyeAM47](https://battlefieldforum.co/user_avatar/battlefieldforum.co/hawkeyeam47/32/102180_2.png) [@HawkeyeAM47](https://battlefieldforum.co/u/HawkeyeAM47)\
**Post date:** [August 19, 2018, 10:15am UTC](https://battlefieldforum.co/t/accept-it-or-dont-buy-it-weak-sales-soderlund-out/108997/15 "2018-08-19T10:15:00Z")

</div>

Politics is interfering with everything as of recent.  
Movies, games, television, the web. Its getting out of hand, were it is getting to a point they just want to divide everybody

---

<div class="post-metadata">

**Author:** ![x\_Undaunted\_x](https://battlefieldforum.co/user_avatar/battlefieldforum.co/x_undaunted_x/32/104094_2.png) [@x\_Undaunted\_x](https://battlefieldforum.co/u/x_Undaunted_x)\
**Post date:** [August 19, 2018, 10:28pm UTC](https://battlefieldforum.co/t/accept-it-or-dont-buy-it-weak-sales-soderlund-out/108997/16 "2018-08-19T22:28:00Z")

</div>

I know one thing… If my company gave me a 20 million cash bonus, my butt would have retired long ago and I would spend the rest of my days living the good life.
