# Battlefield V, Did they mess up or what? **URL:** \ **Category:** General Discussion\ **Created:** [August 18, 2018, 10:09pm UTC](https://battlefieldforum.co/t/battlefield-v-did-they-mess-up-or-what/105741 "2018-08-18T22:09:00Z")\ **Posts on this page:** 20\ **Page:** 1
**Author:** ![DV654321](https://battlefieldforum.co/letter_avatar_proxy/v4/letter/d/9d8465/32.png) [@DV654321](https://battlefieldforum.co/u/DV654321)\ **Post date:** [August 18, 2018, 10:09pm UTC](https://battlefieldforum.co/t/battlefield-v-did-they-mess-up-or-what/105741/1 "2018-08-18T22:09:00Z")
I’m sure you have heard that Battlefield V sales are behind Black ops 4, and that EA has basically told us not to buy the game, but nonetheless, I have purchased the Deluxe Edition of it. Now I’m scared that people won’t play it cause of the controversy. So should people buy battlefield v? ---
**Author:** ![bran1986](https://battlefieldforum.co/user_avatar/battlefieldforum.co/bran1986/32/101405_2.png) [@bran1986](https://battlefieldforum.co/u/bran1986)\ **Post date:** [August 18, 2018, 11:03pm UTC](https://battlefieldforum.co/t/battlefield-v-did-they-mess-up-or-what/105741/2 "2018-08-18T23:03:00Z")
Battlefield V will sell just fine. ---
**Author:** ![AsocialLoner](https://battlefieldforum.co/user_avatar/battlefieldforum.co/asocialloner/32/106470_2.png) [@AsocialLoner](https://battlefieldforum.co/u/AsocialLoner)\ **Post date:** [August 18, 2018, 11:05pm UTC](https://battlefieldforum.co/t/battlefield-v-did-they-mess-up-or-what/105741/3 "2018-08-18T23:05:00Z")
No. I’m not going to. People are more than likely going to buy Red Dead Redemption 2. Rockstar Games is a company I can trust, who won’t eff me over. Well, compared to EA/Activision/Ubisoft, they won’t eff me over as much as the aforementioned will. Also, no one around here really makes a decent amount of money. Unless you’re in the medical or tech fields, you can’t afford to shovel out $60 all of the time. ---
**Author:** ![HawkeyeAM47](https://battlefieldforum.co/user_avatar/battlefieldforum.co/hawkeyeam47/32/102180_2.png) [@HawkeyeAM47](https://battlefieldforum.co/u/HawkeyeAM47)\ **Post date:** [August 19, 2018, 12:33am UTC](https://battlefieldforum.co/t/battlefield-v-did-they-mess-up-or-what/105741/4 "2018-08-19T00:33:00Z")
I’m rooting for BFV regardless. I do wish Mr.Sotherland (did i spell that right?) Did not involve politics into the marketing! There could have been many other ways to explain female soldiers and open customization options for their game. But, by stating “I will be on the right side of history” and " if you dont like it don’t buy it" really should have never been said. Now tons of people are on a withc hunt for BFV and its horrible to see this happen to a franchise I have always rooted for and still do.. As someone who had a great grandfather in WW2 and his brothers(one died on D-day while storming the beach) I dont find a problem with this as I see it as the developers showing their fans they are giving the fans what they want. ---
**Author:** ![robmcewen](https://battlefieldforum.co/user_avatar/battlefieldforum.co/robmcewen/32/102169_2.png) [@robmcewen](https://battlefieldforum.co/u/robmcewen)\ **Post date:** [August 19, 2018, 8:18am UTC](https://battlefieldforum.co/t/battlefield-v-did-they-mess-up-or-what/105741/5 "2018-08-19T08:18:00Z")
Marketing, definitely, who ever thought it was a good idea to rely on YouTube’s to do the marketing for them might what to leave the BFV marketing campaign off their resume. Game itself, well only time will tell, hope it does succeed I’ve been wanting a WW2 BF for sometime. ---
**Author:** ![doctorrocktor](https://battlefieldforum.co/user_avatar/battlefieldforum.co/doctorrocktor/32/101751_2.png) [@doctorrocktor](https://battlefieldforum.co/u/doctorrocktor)\ **Post date:** [August 19, 2018, 8:30am UTC](https://battlefieldforum.co/t/battlefield-v-did-they-mess-up-or-what/105741/6 "2018-08-19T08:30:00Z")
I’ve pre ordered i think bfv will do just fine,I’ve also pre ordered rdr2 and wreckfest,it’s gonna be a great winter for me. ---
**Author:** ![Mystriall](https://battlefieldforum.co/letter_avatar_proxy/v4/letter/m/ee59a6/32.png) [@Mystriall](https://battlefieldforum.co/u/Mystriall)\ **Post date:** [August 19, 2018, 9:01am UTC](https://battlefieldforum.co/t/battlefield-v-did-they-mess-up-or-what/105741/7 "2018-08-19T09:01:00Z")
1. You do not have to worry, people will play the game. I don’t know how many people are active in this forum, regardless we can see a split community, maybe in more than 2 ways. Even so, this forum with it’s feedbackers is hardly a representation of the world wide consumer market. I’ve got alot of friends who otherwise are not active that will buy the game, if nothing else then simply because they have bought every BF game there is, regardless of marketing/reviews. 2. I do not believe that this split community with regards to the upcoming game is BF/EA/DICE spesific, in any game-series with dedicated followers there are wishfull thinkings and from the point of a new game title being annouced, creativity and expectations in the community flourishes. Some will have their expectations met, at least to a point, others won’t, and discussions arise on wether they are messing up or not. I am one of those who actually like the game so far, i like the changes, for me personally, they are for the better. Better than BF1. I do wish they would make planes spawn on the ground and that they would remove the “fast/instant repair” for vehicles. But I’m not gonna start talking about how they are ruining the game, cuz ultimately it doesn’t matter, i will manage either way. I don’t need the game to be made perfect for me and my taste, and I’m certainly not gonna boycott the game simply because they have included women, or because they added customisation, or that the planes can refill ammo mid-air buy flying through a checkpoint. I can understand if after testing the BETA, some say that this game isn’t for them. But i can’t understand the people who have watched a trailer, and seen that women are included, and decided because of that they won’t buy the game. Now they are entitled to have their opinions, I’m just saying that it is something that for me personally makes no sense. The game, based on what I’ve experienced so far, is gonna be fun to play, at least for me 🙂 ---
**Author:** ![Foot\_Guard\_Tomei](https://battlefieldforum.co/user_avatar/battlefieldforum.co/foot_guard_tomei/32/101980_2.png) [@Foot\_Guard\_Tomei](https://battlefieldforum.co/u/Foot_Guard_Tomei)\ **Post date:** [August 19, 2018, 9:02am UTC](https://battlefieldforum.co/t/battlefield-v-did-they-mess-up-or-what/105741/8 "2018-08-19T09:02:00Z")
Marketing issues and competition from other studios is why sales lacks behind. When busiest quarter of the year for your wallet has passed, I think that post launch sales will bring those who are interested in Battlefield. ---
**Author:** ![Mackstan71](https://battlefieldforum.co/letter_avatar_proxy/v4/letter/m/a88e4f/32.png) [@Mackstan71](https://battlefieldforum.co/u/Mackstan71)\ **Post date:** [August 19, 2018, 9:06am UTC](https://battlefieldforum.co/t/battlefield-v-did-they-mess-up-or-what/105741/9 "2018-08-19T09:06:00Z")
Nothing wrong with BFV, it IS and WILL be a awesome game to play…keep the positivity alive. Even though Mr. Söderlund did not made a smart business move in some eyes, i think he let his heart speak for once. And yes…maybe he could have formulate those words a bit different, but in the end it is very simple. If people can handle the change and are willing to give this game a chance…buy it. If people not agree how things are going with this game, then don’t buy it. ---
**Author:** ![llPhantom\_Limbll](https://battlefieldforum.co/user_avatar/battlefieldforum.co/llphantom_limbll/32/102656_2.png) [@llPhantom\_Limbll](https://battlefieldforum.co/u/llPhantom_Limbll)\ **Post date:** [August 19, 2018, 9:15am UTC](https://battlefieldforum.co/t/battlefield-v-did-they-mess-up-or-what/105741/10 "2018-08-19T09:15:00Z")
> [@robmcewen](#): > > Marketing, definitely, who ever thought it was a good idea to rely on YouTube’s to do the marketing for them might what to leave the BFV marketing campaign off their resume. > > Game itself, well only time will tell, hope it does succeed I’ve been wanting a WW2 BF for sometime. EA was/is expecting bfv sales to be on bf1 level. That’s why nobody bothered to do any decent marketing. But because of huge backlash after the 1st trailer they switched back to proper advertising. ---
**Author:** ![HawkeyeAM47](https://battlefieldforum.co/user_avatar/battlefieldforum.co/hawkeyeam47/32/102180_2.png) [@HawkeyeAM47](https://battlefieldforum.co/u/HawkeyeAM47)\ **Post date:** [August 19, 2018, 10:18am UTC](https://battlefieldforum.co/t/battlefield-v-did-they-mess-up-or-what/105741/11 "2018-08-19T10:18:00Z")
> [@LV223Prometheus](#): > > I’m out. I’ve supported BF since the beginning but can’t do it any longer. Not with this SJW crap. I’ll let the SJW & feminists buy BF5. Oh that’s right, they don’t buy these games. Bro, I 100% cant stand any politics involved in gaming. But at least show support for the Devs that spent countless hours making this game for us the fans. Just, becuase one guy went out of his way to involve his political beliefs, we should not let that control us. I agree, female soldiers I didn’t agree with unless on the soviet side, similar to.how BF1 was, becuase history supported that. But, in all reality we the fans have been wanting full character customization before all this political BS blew up ---
**Author:** ![Glockenspiell](https://battlefieldforum.co/letter_avatar_proxy/v4/letter/g/0ea827/32.png) [@Glockenspiell](https://battlefieldforum.co/u/Glockenspiell)\ **Post date:** [August 19, 2018, 11:13am UTC](https://battlefieldforum.co/t/battlefield-v-did-they-mess-up-or-what/105741/12 "2018-08-19T11:13:00Z")
I dont know anyone who’s buying the game. Forced Political correctness will ruin Battlefield ---
**Author:** ![Ferdinand\_J\_Foch](https://battlefieldforum.co/user_avatar/battlefieldforum.co/ferdinand_j_foch/32/101936_2.png) [@Ferdinand\_J\_Foch](https://battlefieldforum.co/u/Ferdinand_J_Foch)\ **Post date:** [August 19, 2018, 11:19am UTC](https://battlefieldforum.co/t/battlefield-v-did-they-mess-up-or-what/105741/13 "2018-08-19T11:19:00Z")
> [@llPhantom\_Limbll](#): > > > [@robmcewen](#): > > > > Marketing, definitely, who ever thought it was a good idea to rely on YouTube’s to do the marketing for them might what to leave the BFV marketing campaign off their resume. > > > > Game itself, well only time will tell, hope it does succeed I’ve been wanting a WW2 BF for sometime. > > EA was/is expecting bfv sales to be on bf1 level. That’s why nobody bothered to do any decent marketing. But because of huge backlash after the 1st trailer they switched back to proper advertising. I actually have a bit of a different theory. I think they had a very extensive marketing campaign that they had been building up for months, and they were going to kick it off when the reveal trailer dropped. They were probably (for … some reason) expecting the trailer to do very well, which would allow them to continue with their long-planned campaign. However, as we all know by now, that trailer caused one hell of a backlash, which meant that EA’s marketing campaign had just been stalled, dead in the water. Now, they had to send EA/DICE employees to defend their direction of the game, which caused even more controversy among some in this community. They have, thus, been relying heavily on YouTuber promotions, because those promotions have been some of the only sources that generated some positive coverage for the game. There’s no way that EA’s marketing team seriously believed that a major franchise like this must be almost purely advertised by YouTubers and Twitch streamers … those executives can’t be _this bloody stupid, right?_ Then again, they did think that Battlefront 2’s monetisation scheme would work brilliantly, so there is that … Now, it seems like their gearing up for another shot at Gamescom, judging by the quality of the recent trailer. Basically, in my opinion, it seems like EA’s current marketing campaign is mostly done on the fly, because all of their plans for marketing this game got a hard slap in the face after the reveal trailer, no matter what one thinks about that trailer. ---
**Author:** ![Mystriall](https://battlefieldforum.co/letter_avatar_proxy/v4/letter/m/ee59a6/32.png) [@Mystriall](https://battlefieldforum.co/u/Mystriall)\ **Post date:** [August 19, 2018, 11:49am UTC](https://battlefieldforum.co/t/battlefield-v-did-they-mess-up-or-what/105741/14 "2018-08-19T11:49:00Z")
I think so many are saying they will not buy this game for the wrong/childish reasons. It’s not because the game isn’t fun, it’s because there’s a female character in the game. or because a certain faction from WWII isn’t included. Even some who aren’t going to buy it because EA/DICE didn’t include a certain faction in BF1.. and some because the sniper doesn’t 1 shot kill to the legs/hips anymore. or because of facepaint and other customizations. Everyone i know will buy this game. And I’m looking forward to seeing how many of those who said they are not gonna buy it, who end up buying it anyways. As for the marketing, the trending thing around the world is currently the use of so-called “influencers” in marketing. Not just in the gaming-industry, but in nearly any private consumer driven industry. Only using influencers might be a tad much. But it’s definitely something that is used more and more in marketing by all kinds of companies. You get more bang for the buck in terms of better reaching out to your target audience whilst using less money. ---
**Author:** ![SirBobdk](https://battlefieldforum.co/user_avatar/battlefieldforum.co/sirbobdk/32/103491_2.png) [@SirBobdk](https://battlefieldforum.co/u/SirBobdk)\ **Post date:** [August 19, 2018, 12:07pm UTC](https://battlefieldforum.co/t/battlefield-v-did-they-mess-up-or-what/105741/15 "2018-08-19T12:07:00Z")
> [@](#): > > @Mystriall wrote > I think so many are saying they will not buy this game for the wrong/childish reasons. It’s not because the game isn’t fun, it’s because there’s a female character in the game. or because a certain faction from WWII isn’t included To me it’s all about map design. BF1 was a disaster and so was Narvik. What happend with the designere form BF2/3/4 There are many other things like overdone visual effects, bad minimap, trouble seeing friends / enemies, weird classes/damage models. Broken planes/tanks. DICE are probably going to balance all those things and get them right along the way. Female character in the game. or lack of certain faction from WWII isn’t importent but togehter with all the other things they also become annoying. But I can’t stand one more round of bad map design for CQ. ---
**Author:** ![Noodlesocks](https://battlefieldforum.co/user_avatar/battlefieldforum.co/noodlesocks/32/101045_2.png) [@Noodlesocks](https://battlefieldforum.co/u/Noodlesocks)\ **Post date:** [August 19, 2018, 12:23pm UTC](https://battlefieldforum.co/t/battlefield-v-did-they-mess-up-or-what/105741/16 "2018-08-19T12:23:00Z")
The marketing for this game has certainly been a textbook disaster. Between the handling of the backlash of the initial trailer, the abysmal no-show at E3, relying solely on youtubers to disseminate information and gameplay footage. Now we are only 8 weeks away from release and we still don’t really know much about the game. We still don’t know what we are really getting for our £54.99. I suspect the game is still going to do well despite it all but I don’t believe it is going to find the initial success that BF1 enjoyed. ---
**Author:** ![llPhantom\_Limbll](https://battlefieldforum.co/user_avatar/battlefieldforum.co/llphantom_limbll/32/102656_2.png) [@llPhantom\_Limbll](https://battlefieldforum.co/u/llPhantom_Limbll)\ **Post date:** [August 19, 2018, 12:38pm UTC](https://battlefieldforum.co/t/battlefield-v-did-they-mess-up-or-what/105741/17 "2018-08-19T12:38:00Z")
> [@Ferdinand\_J\_Foch](#): > > > [@llPhantom\_Limbll](#): > > > > > [@robmcewen](#): > > > > > > Marketing, definitely, who ever thought it was a good idea to rely on YouTube’s to do the marketing for them might what to leave the BFV marketing campaign off their resume. > > > > > > Game itself, well only time will tell, hope it does succeed I’ve been wanting a WW2 BF for sometime. > > > > EA was/is expecting bfv sales to be on bf1 level. That’s why nobody bothered to do any decent marketing. But because of huge backlash after the 1st trailer they switched back to proper advertising. > > I actually have a bit of a different theory. I think they had a very extensive marketing campaign that they had been building up for months, and they were going to kick it off when the reveal trailer dropped. They were probably (for … some reason) expecting the trailer to do very well, which would allow them to continue with their long-planned campaign. > > However, as we all know by now, that trailer caused one hell of a backlash, which meant that EA’s marketing campaign had just been stalled, dead in the water. Now, they had to send EA/DICE employees to defend their direction of the game, which caused even more controversy among some in this community. They have, thus, been relying heavily on YouTuber promotions, because those promotions have been some of the only sources that generated some positive coverage for the game. There’s no way that EA’s marketing team seriously believed that a major franchise like this must be almost purely advertised by YouTubers and Twitch streamers … those executives can’t be _this bloody stupid, right?_ Then again, they did think that Battlefront 2’s monetisation scheme would work brilliantly, so there is that … > > Now, it seems like their gearing up for another shot at Gamescom, judging by the quality of the recent trailer. > > Basically, in my opinion, it seems like EA’s current marketing campaign is mostly done on the fly, because all of their plans for marketing this game got a hard slap in the face after the reveal trailer, no matter what one thinks about that trailer. From what I’ve heard currently (well at least up to E3) EA only cared what their sponsors and shareholders will say. And those people care only about income. So EA focused on advertising new games or something they’re not sure can sell well. So things like Anthem were pushed really hard while well-known series like battlefield had almost no attention because “it will sell anyway”. But then the 1st trailer appeared and the whole controversy followed. It wouldn’t have happened if EA learned anything from Battlefront 2 disaster. But I guess it’s easier to make the same mistake twice and try to solve everything after. ---
**Author:** ![Oskool\_007](https://battlefieldforum.co/user_avatar/battlefieldforum.co/oskool_007/32/103047_2.png) [@Oskool\_007](https://battlefieldforum.co/u/Oskool_007)\ **Post date:** [August 19, 2018, 12:47pm UTC](https://battlefieldforum.co/t/battlefield-v-did-they-mess-up-or-what/105741/18 "2018-08-19T12:47:00Z")
Biggest reason for BFV not selling is DICE went with the wrong time period. COD just did a WWII game and DICE follows right on their heel releasing another WWII game. All those COD players aren’t going to buy another WWII game. So there’s a ton of lost sales. Plus, I’ve spent 1,000+ hours playing BF WWI and would have liked things switched up a little. DICE should have went with a more modern setting like Vietnam. It would have had jets, helicopters, M16’s, napalm, cool music. It would have been epic. ---
**Author:** ![llPhantom\_Limbll](https://battlefieldforum.co/user_avatar/battlefieldforum.co/llphantom_limbll/32/102656_2.png) [@llPhantom\_Limbll](https://battlefieldforum.co/u/llPhantom_Limbll)\ **Post date:** [August 19, 2018, 12:52pm UTC](https://battlefieldforum.co/t/battlefield-v-did-they-mess-up-or-what/105741/19 "2018-08-19T12:52:00Z")
> [@Oskool\_007](#): > > Biggest reason for BFV not selling is DICE went with the wrong time period. COD just did a WWII game and DICE follows right on their heel releasing another WWII game. > > All those COD players aren’t going to buy another WWII game. So there’s a ton of lost sales. Plus, I’ve spent 1,000+ hours playing BF WWI and would have liked things switched up a little. > > DICE should have went with a more modern setting like Vietnam. It would have had jets, helicopters, M16’s, napalm, cool music. It would have been epic. If you really think most of the cod audience is going to buy new bf instead of bo4 you’re being very wrong. Dice makes game for very wide audience this time considering all additions and your “cod boogeyman” isn’t a threat anymore. ---
**Author:** ![NLBartmaN](https://battlefieldforum.co/letter_avatar_proxy/v4/letter/n/f9ae1b/32.png) [@NLBartmaN](https://battlefieldforum.co/u/NLBartmaN)\ **Post date:** [August 19, 2018, 12:59pm UTC](https://battlefieldforum.co/t/battlefield-v-did-they-mess-up-or-what/105741/20 "2018-08-19T12:59:00Z")
> [@Ferdinand\_J\_Foch](#): > > I actually have a bit of a different theory. I think they had a very extensive marketing campaign that they had been building up for months, and they were going to kick it off when the reveal trailer dropped. They were probably (for … some reason) expecting the trailer to do very well, which would allow them to continue with their long-planned campaign. > > However, as we all know by now, that trailer caused one hell of a backlash, which meant that EA’s marketing campaign had just been stalled, dead in the water. Now, they had to send EA/DICE employees to defend their direction of the game, which caused even more controversy among some in this community. They have, thus, been relying heavily on YouTuber promotions, because those promotions have been some of the only sources that generated some positive coverage for the game. There’s no way that EA’s marketing team seriously believed that a major franchise like this must be almost purely advertised by YouTubers and Twitch streamers … those executives can’t be _this bloody stupid, right?_ Then again, they did think that Battlefront 2’s monetisation scheme would work brilliantly, so there is that … > > Now, it seems like their gearing up for another shot at Gamescom, judging by the quality of the recent trailer. > > Basically, in my opinion, it seems like EA’s current marketing campaign is mostly done on the fly, because all of their plans for marketing this game got a hard slap in the face after the reveal trailer, no matter what one thinks about that trailer. I think your theory can be right. The whole reveal trailer was focussed on customizations, is was put in your face in a way you could not miss it. Basically every (design) choice in BF V is aimed on selling customizations. I think their whole marketing (and business) plan was based on the assumption that adding those customizations (and extra long animations to show them of) was something we all were been waiting and asking for. But apparently they life in a different universe to think the way they added it in the reveal trailer was the way everyone wants it. And apparently they thought that full character customization and WW2 can be combined. That plan was ready for the garbage bin after the reveal trailer, so to answer the question: yeah they messed up! It is very clear that in the last trailer the focus on what needs to sell the game has shifted to other subjects and they “hide and toned down” the customizations. The question for me is: will “hiding and tonig down” the customizations be enough to “safe” the game? Or do they need to make a different business plan and way to generate income for the DLC? [Next page](https://battlefieldforum.co/t/battlefield-v-did-they-mess-up-or-what/105741.md?page=2)