They have done this in the past - Bundling Half life 2, and another game (rally one).
Nice of them.
what you talking about was 10 years ago 
right now they are doing : 7800/7900 + Bioshock Infinit + Crysis 3
last year they did : 7800/7900 + Hitman + Far cry 3 + Sleeping Dogs + Tomb raider + Bioshock Infinit
Nvidia bundled Borderlands 2 with a graphics card purchase a while back… somehow I feel like that wasn’t as good of a value
I’m in, good marketing and good value for anyone wanting to change gpu and play bf4.
When will this be released? I am hoping to buy a 7870 in april but I might just wait for this 